Posterous, the dead simple service that makes it super easy to share your blog posts and media across the web, has launched a feature users have been waiting for since the site’s launch: themes. Sure, most of us have gotten used to the site’s standard white and yellow layout by now, but with a greater variety the site may be able to appeal to a broader user base.
Posterous is launching the the feature with five built-in themes, including one designed by well known Tumblr theme creator Bill Israel. Posterous is also allowing users to change their blog header and to custom modify any colors on their site.
Beyond basic visual changes, Posterous has bigger plans for its theme engine. Widgets, for one, will have their own open API so that anyone can write widgets that can then be embedded into Posterous users blogs. For more technical folks, the site will also be introducing more features that will gradually turn Posterous into a content platform. Examples of this are the PostLocation block that Posterous added recently internally so that they could support GPS / Geocoded locations for posts.
People often compare Posterous to Tumblr due to the simplicity of the way to upload content, but Posterous is leveraging Tumblr’s set of themes. This is a huge step for Posterous, considering Tumblr has thousands of beautiful themes that exist out there, and it’s a matter of changing just a few lines of HTML to convert them to full-fledged Posterous themes.
Posterous has seen enormous growth over the last 12 months. The site is doing 10 times the traffic they were doing one year ago, and over the last 30 days alone, traffic has gone up to 4.1 million unique visits worldwide, according to Quantcast. Posterous is proving that they are a force to be reckoned with.
In June 2009, Posterous acquired Skinkset and brought on Brett Gibson on board to the team of 3 people. Posterous has taken $740K in funding from investors like Guy Kawasaki, Tim Ferriss, Mitch Kapor, Satish Dharmaraj, Eric Hahn, and of course Y-Combinator.
Information provided by CrunchBase
Saturday, September 19, 2009
Posterous Adds Theme Support; Continues To Grow
