SmartMeasure Measuring Cup Concept is a simple and brilliant idea. This digital measuring cup with an angled display at the handle so that you can check the unit markings of the cup. Designed by Ryan Eder & Chris Daniels of Priority Designs. A backlit LCD displays the precise measurements, eliminating guesswork and eyestrain. The good news, the Taylor Kitchenware has picked up this design, it is expected to arrive at store later this Fall.